A first impression is something you never get a second chance to make. A healthcare website is an extension of your office that can instantly persuade or dissuade a potential patient from scheduling an appointment with you. There are some components that every effective healthcare website must have.
With over 80% of all internet users looking for medical and health information on the internet, your website is the single most significant marketing tool you have. With so much information readily available on the internet and individuals routinely Googling their healthcare queries, an effective website will attract new patients and encourage them to schedule an appointment.
We all know that Google isn’t a substitute for a doctor, but many people find it to be an excellent place to start when researching and gathering information about a health concern. Your healthcare facility must stand out in a world where so many potential consumers go straight to the internet to study their health-related concerns.
So, what makes a website for healthcare successful?
1. Home page-
The entrance door of your website is the home page. While not every visitor will enter through that door, it is likely to be one of the most visited pages. As a result, it must send the correct message.
Your visitors will scan your website to see if it is the solution they are looking for. According to research, you only have around 8 seconds to make an impression on visitors before they click the back button.
2. Design that is both clean and well-branded
Your business’s essence will be reflected in a great website. A powerful message will be sent to the customer by a clear logo and consistent branding, leaving them remembering your brand and knowing who you are. A clutter-free, well-branded health website will inspire trust and credibility, which are the cornerstones of any long-term partnership.
3. Medical Information that is Clear and Concise
Your healthcare website should provide clear and concise expert medical information. Diseases, disorders, symptoms, and therapies are all examples of information. Make sure your material is accurate and evidence-based.
4. Photos and Videos that are interesting to watch
Include videos on your website for better marketing outcomes, as videos are more likely to rank organically in search results than text pages. Include films of your practitioners’ profiles, procedure and treatment overviews, health assessment overviews, and commonly asked questions in your presentation. Post real images of yourself and your employees to personalize your company. You’d be astonished at how well a happy snapshot of yourself or other employees is welcomed by a possible new customer. By personalizing your clinic in this way, you can give the impression that it is honest, personable, accessible, and friendly to new patients.
5. Navigational ease-
The less time the customer spends hunting for what they want, the better. People expect navigation to be straightforward and loading times to be brief. Site design best practice requires an awareness of the structure of your web content and how customers will expect to view it. Navigation bars, search menus, contact information, sticky buttons, and page load times must all work in unison.
If you get a lot of similar inquiries from different patients on your medical practice’s website, you’ll undoubtedly need a page that addresses them all. Your patients, as well as your patient service employees, will be grateful.
According to Website Design Services, the FAQ page is an excellent way to provide information about your practice. Before you start writing questions and answers for a FAQ website, you should figure out what you want visitors to know about your practice.
7. Contact details-
You still need a Contact Us page even if your contact information is at the footer of your website. Visitors will be on the lookout for it. This page will also make it simple for them to contact you, which is your best chance of converting a potential patient into a paying customer. Some patients prefer to call, while others prefer to send an email, so provide them both alternatives. Even if you have a preference for how patients should contact you, give them a choice. Include your practice’s location and physical address in addition to your email and phone number.
Your Contact Us page is also a great location to link to your social media accounts. On this page, you can put a contact form, but keep it short.
Healthcare Web Design Service can help you in developing engaged patients regardless of your specialty or the type of your website. You are not only in the business of curing physical illnesses but also of distributing knowledge. Keep it basic and professional when delivering a great message. If you need any kind of assistance, book an appointment at Healthcare Website Design. We will help you in every possible way.