Generating leads that can help your business requires knowing what can hinder your progress. Here are common lead generation mistakes and how to avoid them.
These days, the competition in digital channels is fiercer than ever. If you want to cut through the noise, you need a solid lead generation strategy.
Unfortunately, many business owners didn’t get this memo. They keep making mistakes that waste their time, budget, and energy. We aren’t talking about forgetting a CTA, but fundamental issues with the lead gen process.
On a positive note, most of these errors are preventable. Here are four common lead generation mistakes and what you should do instead.
1. Disregarding Product-Market Fit
Without achieving product-market fit (PMF), your lead generation process is all but irrelevant.
What does having good PMF mean? In simple terms, it refers to being in a good market with products that can satisfy it. Most startups have a clear line that separates their life before PMF and after it.
Your pre-PMF stage should focus on iterating the problem you want to solve. One way to do that is to launch a pre-PMF viable product to gauge its appeal in the market. The feedback from early adopters is very helpful here.
2. Following a One-Size-Fits-All Approach
When you google “how to generate leads,” you’ll get millions of results. Most of them will advocate time-proven strategies.
The issue: lead marketing doesn’t have an off-the-shelf solution. Each business has its own needs, budget, and audience. Following suggestions that don’t apply to your business is a very common trap you should avoid.
Consider the difference between self-serve products and those that need installation. For the former, lead gen should likely be more channel-focused. For the latter, it’s all about long-term lead nurturing.
3. Ignoring Marketing Technology Needs
In this day and age, you need more than one tool for lead generation. Depending on your business, you may need:
• CRM
• PPC management
• Marketing automation
• In-product analytics
• Website analytics
• Performance optimization
On top of that, you need these systems working together. They need to trigger actions when required while powering your nurturing funnels. Many businesses underestimate how complex this process is.
One way to navigate these complexities is to use a lead generation service. Gym software works in a similar way. It is a CRM solution for gym businesses that has an amazing feature to generate leads. View here for more on how these services help you get good leads.
4. Spreading Too Thin
When you have a limited budget, you need to learn quickly. Find the most efficient types of leads and double down on them.
Spreading your budget over many lead generation channels won’t help you make informed decisions. Drawing conclusions from data takes volume. Plus, most channels are too different from one another to compare them.
Knowing which channels you should focus on is a different story. That said, it’s still better to give each one some time to impress than to use up all your resources on dozens of channels in a week.
Avoid These Common Lead Generation Mistakes!
At the end of the day, lead generation is about adopting a strategic mindset. There’s plenty of advice out there, but not all of it will be worth it. Other than that, avoid these common lead generation mistakes and you’ll be fine.
Interested in other tips that will help you improve your business? Keep reading our Business section for more expert advice!
