Close this search box.
Close this search box.

DHgate Announces New Group Organizational Structure, with a Clear Focus on Strengthening Its Rebranded One-Stop Social Commerce SaaS Platform MyyShop

BEIJING–(BUSINESS WIRE)–DHgate, the leading cross-border e-commerce marketplace in China, held its annual Seller Conference 2022 today in Shenzhen, China. Diane Wang, Founder, Chairperson, and CEO of DHGATE Group, announced that has officially evolved into DHGATE Group. The new DHGATE Group structure will be powered by the dual business engines of centralized DHgate and de-centralized MyyShop, with the latter driving continuous growth from Generation Z consumers. With the attendance of DHgate executives and partners, including representatives from third party partners including Google and TikTok, along with thousands online and offline participants, the attendees shared their insights on Gen Z shopping behavior, marketing trends in the cross-border e-commerce industry, and discussed how MSMEs (micro, small & medium enterprises) can capture opportunities in the era of social commerce.

During the conference, DHGATE Group debuted its new brand structure. Centered on its mission to, “Promote global trade and support entrepreneurial dreams”, the Group further integrates its centralized DHgate side and de-centralized MyyShop side businesses as dual key drivers of its future growth and set a clear focus on the continuous growth of the global social commerce sector. Under the unified group brand of DHGATE Group, it also has three strategic business pillars including DHLink (for AI and big data powered smart logistics solutions), Niumktg (pronounced new-marketing, a one-stop cross-border marketing SaaS platform providing tailor-made cross-border marketing solutions), and Tuotuo Digital (for intelligent digital financial services and fintech solutions) will supply value added services for the Group’s business growth.

“Over the past 18 years, we have leveraged the power of e-commerce to transform cross-border trade in China and actively engaged sellers and buyers globally,” said Diane Wang, Founder, Chairperson, and CEO of DHGATE Group. “Our unchanged belief is to facilitate global commerce and realize entrepreneurial dreams for people. We are committed to providing partners with connections, empowerment, and our guarantee, which echoes our business spirit of helping others succeed and to lead us to success.”

DHGATE Group’s success has always come from taking a longer-term view of the market, yet still remaining agile enough to adapt to changing circumstances. The Group firmly believes in the continuing growth of the social commerce market, earlier in June, DHGATE Group announced the repositioning of MyyShop as a one-stop social commerce SaaS platform. With “Social Power Boosts Business” as its global brand slogan, MyyShop also unveiled its new logo and website to convey its “youthful, distinctive, credible, and, appealing” brand image and to symbolize its pathfinder and pioneer spirit as a leader in the rising era of social commerce. MyyShop aims to help MSMEs, especially entry-level merchants and individuals with social influence, run their own online stores as direct sellers, and turn their impact into positive business.

As a leading B2B cross-border e-commerce online transaction and service platform with a solid 18-year history in China, DHGATE Group is dedicated to link the most dynamic business in social commerce to China’s unmatched and robust supply chain capabilities. This combination empowers MyyShop with a wide range of advantages, particularly in supply chains, AI algorithm capabilities, and worry-free cross-border fulfillment solutions.

In the next stage, DHGATE Group will continue to explore new possibilities to service the consumption demand of Generation Z, while aiming to accelerate the digital transformation of traditional global trade. Between 2019 to 2021, the Group has achieved steady progress in the changing market environment with overall year-over-year compound growth by 39.8%.

As of now, in the first quarter of 2022, the number of active users on MyyShop has achieved year-on-year growth of 76.3%, while the number of paid users on MyyShop has achieved a year-on-year increase of 65.6%. The Group is confident that it will continue to grow rapidly over the next 3-5 years and maintain the simultaneous growth of various operations. Meanwhile, MyyShop aims to empower partnering influencers and content creators to surpass US $3.8 billion in GMV over the next three years and reach more than one million active users.

About DHgate

Founded in 2004, DHgate has become the leading B2B cross-border e-commerce marketplace in China. Through our global operations and offices, including in the USA and UK, we reach millions of people with trusted products and services. As of December 31st, 2021, DHgate served more than 46 million registered buyers from 223 countries and regions by connecting them to over 2.4 million sellers in China and other countries, with over 37 million live listings on the platform annually. For more information, please visit and follow

About MyyShop

MyyShop, a cross-border e-commerce Software as a Service (SaaS) platform launched by DHgate in 2020, aims to help MSMEs, especially entry-level merchants and individuals with social influence, run their own online stores as direct sellers, turn their impact into a good business. Committed to engaging everyone in global trade, MyyShop connects Chinese manufacturing capacity with private domain traffic to lower the barrier of opening and operating a cross-border e-commerce business, with its advantages in smart product recommendation, social commerce site builder, cross-border marketing services, and smart logistics. For more information, please visit and follow @MyyShopOfficial.


Harry Wang
Tel: (86) 10 – 8202 8870 ext.8284

Georgina Lv
Tel: (86) 10 – 8202 8870 ext.8908

Also Read About: Spend Management