Isn’t it frustrating when the result of your SEO efforts is far from what you’ve expected?
It is a common dilemma for digital marketing professionals, primarily caused by the ever-changing algorithms of search engines like Google, Yahoo, and Bing. According to Denver SEO experts, positioning websites high on these platforms is difficult to achieve organically. The key to the success of any SEO strategy is keeping yourself updated with the latest trends, principles, and concepts related to online marketing that can affect your website’s ranking.
With the advancements in technology and in the online world, digital marketing has emerged as the new way of introducing, offering, and selling a business.
It uses different online platforms and tools to grow a business. Over the years, media companies like Google and Meta (formerly known as Facebook) have been taking leaps to innovate their digital products. Now, any business owner can use any platform on the internet to promote their products and services.
Business owners with websites set search engine optimization (SEO) as the focal point of their digital marketing strategy. Highly technical processes and tactics ensure that the webpage supports the company’s goals of reaching more markets, generating leads, and increasing sales from online platforms. One indicator of a successful strategy is the website’s position on the top page of search engines when you use a specific keyword.
If you are a business owner that uses a website to market your company, here are some tips for ranking higher on Google and other search engines:
If you want to rank higher on Google this 2022 and in the coming years, ensure that you produce well-written and curated content on your website. Search engines’ rankings rely heavily on the use of appropriate keywords and the timeliness of published content.
In the past, the competition was the number of written content on a website. But now, it is about the quality. Long-form content should be informative, so visitors will take time to read the information and be more interested in visiting other sections on the website. These days algorithms of search engines these days consider the time spent on a page when deciding where to position your site in a specific keyword search.
A study about internet user behaviors a few years ago showed that people search for the information they need in a questioning manner. They use interrogative or imperative phrases when looking for stuff on the web, like “where to find the best places to eat in Denver.”
Adding a section for Frequently Asked Questions (FAQs) on your website can help rank it higher, especially on Google. The algorithm will crawl the page where you inserted the FAQs and show it to users when they search for information related to your business. It also invites users to navigate the site further to find more details about the topic that interests them.
Have you heard of the terms UX and UI? They are crucial in building a website and its SEO performance. User Experience refers to the journey of the visitor. On the other hand, User Interface refers to how the website looks and functions. Both are critical in ranking the website higher on Google.
If your website gets developed poorly, only a few visitors will navigate it and leave immediately. The time spent and the number of pages a user visits in one session get monitored by search engines. To determine your website’s KPI, you can check Google Analytics. They provide data that you can use to improve your position on search results.
With the innovations and changes in algorithms of search engines, images are now beneficial in positioning websites on top of the search pages.
Evaluate the images on your website by checking their titles, tags, and descriptions. If there are none or random words on them, change them immediately. Use keywords that can help your website rank higher on search engines, especially Google, because Google Image is one of the most used platforms in searching for photos. Optimized images are easier and quicker to search, increasing your website traffic.
According to a recent study, more than 60% of search results across search engines come from mobile devices. It means that phones are now the primary tool for finding necessary information on the internet.
The desktop was the leading device people used in surfing the internet back in the late 90s up to the early 2010s. The accessibility of mobile phones over the years significantly influenced this shift in users’ preference for a device in searching for information. Even with the entrance of tablet devices on the market, people use mobile phones more frequently.
If you want your website to rank higher on Google and other search engines, you must ensure its responsiveness to mobile devices. Website builders like Elementor allow users to adjust their websites’ designs to different devices. This feature helps websites to have a better chance to get positions on the top pages of Google because users would prefer to visit them more than those that fail to optimize for mobile devices.
Keeping yourself well-informed is crucial if you want to succeed your SEO strategy to succeed. Search engine algorithms constantly change, without warning, so you must get updated about their advancements. You should also know how to apply those changes to the website you manage to ensure its quality and to rank higher on Google and other search engines.
If you need assistance in ranking your website high on search engines, there are experts that can help you. They are adept in digital marketing strategies that can improve your online presence.
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