It has been a while since most businesses have gone digital. This was great news and a huge contribution to modern society. However, this introduced a new dimension to the level of competition in small and medium businesses. This is why it is very important to stay on top of things when it comes to the online presence of your business. Here are some ways to ensure staying in the big leagues.
Build brand awareness
One of the goals that are among the most significant is to make sure people recognize your brand name Silly as it may sound, it makes a huge difference. Start from yourself, would you rather buy a product of a brand you already know or one that you are seeing for the first time? Sure, sometimes we are in the mood to experiment, but most of the time, we rely on experience and our own comfort zone. So, your marketing department should have a clear goal ahead – to get your brand out there anyway they can. As soon as this happens, you will start seeing a surge of customers rush to your website to at least check it out.
Pay attention to UI/UX
Once your marketing department gets people to your website, it is up to the designers to make it look enticing enough for potential users to wish to start browsing. Try not to clutter your homepage. The design should be plane and clear. You should avoid missing too many colors and patterns. Don’t forget that your website is there to make people’s lives easier, so it would be best if your design was attractive enough to please the human eye. However, it should also be non-aggressive so it allows the users to focus on the content without distractions. If you do not have a UI/UX department or designer, and you would like to do this on your own, make sure to consult a book or an online course on how to do this well.
Ensure high quality content
When it comes to the website of a business, having quality design and quality content is equally important. Of course, we all know that in theory, but the pressure of posting regularly on social media tends to get to us and we end up posting some less valuable content than we should. It is only logical and natural that one cannot feel inspired on a regular periodical basis. Although, there is another way to surpass this crisis – think ahead. Once that spark of inspiration strikes, you go ahead and create multiple posts. Use that creative moment to plan several of your future posts and then post them according to the schedule. This way, you will always have something as backup in case you are not feeling very creative at the time when you should post on social media.
Product representation
The way you display your products is everything. You can have it all, great design, fetching content, crazy networking, but if your product is displayed poorly on your website, this will cause your customers to instantly leave your website and never come back. All this talk about design and marketing can have people confused thinking it is the most important factor in business. Be that as it may, it is worth absolutely nothing if the essence of the business is missing. The essence is the very product and the first next big thing is the way you display this product on the website. Low quality images and bad angles and background are insanely off putting. This is why you need to step up and change your whole products page to have 3D images where you can see every angle of the item. You might even consider using augmented reality to show the items and enable people to virtually place them in their house using AR. It is definitely a gamechanger and is guaranteed to make people stay once they see it.
Introduce shipping benefits
In order to keep your customers happy, you should be mindful of the whole process they go through, starting from getting to your website and ending with your products reaching their homes. Most businesses stop when the user confirms the purchase. Instead, you should go the extra mile and also focus on shipping. Shipping costs impact the user’s decision to buy or not to buy. It is sometimes too expensive or difficult to track. One way to make things easier to your customers is to offer shipping incentives. Make a cost threshold that will enable your users to get free shipping. Also, try to stay included in tracking the item until it reaches its destination and provide this information to the users. It will make a big difference, surely.
Make everything easy peasy
Sometimes entrepreneurs or content creators make a common mistake of overcomplicating things. This usually goes unnoticed by anyone employed in the company as everyone knows the business logic well enough to understand all sorts of instructions and explanations. Nevertheless, the unavoidable factor should be to make the content as concise and clear as possible. Place yourself in the shoes of someone who has no idea about the business you run and browse through your website with this mindset. Does it seem comprehensible? Would you use the services of such a business? If the answers are negative, that means you definitely need to refactor your content to be easier to understand. If you feel that you cannot pretend to be a stranger to the business, ask someone who doesn’t know anything about your business and ask them for feedback. You can even create a whole test group. It will help you immensely as you will have first-hand feedback on everything you do to make the business better.
All in all, in the end, it comes down to the little things. Everyone on the top of the business will have a similar offer, however, in order to stand out from the crowd, you need to think of a special something that will be the sign for your user to decide to solely use your services. The trick is to find that, once you do, you will be on top of the world.
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Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.
