Since the COVID-19 pandemic, the way we conduct business has changed drastically. Technological innovations have allowed us to embrace e-commerce and make purchases while on the go.
With mobile commerce sales in the United States alone reaching a staggering total of 431.4 billion dollars in 2022, it’s clear that establishing a strong brand identity online is vital to your company’s commercial success. Developing a robust company bio is the first step.
Here are 4 ways to create or improve your brand’s online bio.
Keep it concise
Recognise that your audience may be accessing your brand’s website or social media profile on a mobile device. Brief, short-form bios are key to holding consumer attention on a small screen. For ease of reading, use small paragraphs and steer clear of lengthy sentences. Images are a great tool for conveying a lot of information in a small space. Headings and bullet points can also keep your content accessible.
Tell a story
While your initial bio should be more akin to an elevator pitch, you should also include an optional, more in-depth description of your brand’s mission and history for those that are interested. A story can deliver a lot of information in an engaging way. Use your narrative to show stakeholders where your company began and how it has grown. The story should illustrate your core values and highlight your biggest achievements. Don’t be afraid to use humour, as this can humanise your brand and build positive sentiment.
Include a Call-to-Action
A call-to-action (hereafter CTA) is anything (like a landing page) designed to get your audience to take a specific action. Your CTA should be compelling, enthusiastic and have a hint of urgency to it. For example, your company Facebook page might include a post about your new line of RFID wallets. Improve your page by adding a CTA, such as “Buy now, while stock lasts” or “Protect your privacy today– click here to read more!” Both these statements are timed, which compels the prospective buyer to act quickly.
All your bios (Facebook, Twitter, etc) should include the most basic CTA: a prompt to follow your page, e.g., “Follow us today for great discounts every Tuesday”.
Use visuals
For a brand trying to build visibility in 2023, half the battle is rising above the noise of already crowded user feeds. One way to get your ideal customer’s attention is to use visuals. Research has shown that social media profiles and posts that include images routinely produce up to 650% higher engagement than text posts alone. Videos, in particular, are a powerful tool for increasing return on investment, with early data indicating that customers that watch product videos on company websites are significantly more likely to make a purchase than those who interact with text alone.
Although the world of ecommerce and social media marketing is always evolving, the key to creating a successful company bio remains the same: keep it brief and engaging to see your online following soar.
